In this episode of "That Podcast Has Changed," host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares his journey from losing his dream job in audio post-production to starting his own successful podcast agency.
They discuss the importance of understanding brand identity, target audience, and marketing goals when creating a podcast, as well as the metrics to track the impact of a podcast on clients.
Harry also shares insights on developing a compelling content strategy and the significance of differentiation in the podcasting industry.
Additionally, Harry talks about the Brand Podcast Virtual Summit he created to educate marketers on podcasting and offers valuable advice for aspiring podcast managers and producers. For more podcasting insights and to connect with Harry, visit his LinkedIn profile at Harry Morton and check out the upcoming Brand Podcast Summit at brandpodcastsummit.com. Don't miss out on the opportunity to learn from industry experts and elevate your podcasting game!
Crafting Compelling Content Strategies for Podcast Success