Today, Wondery announces The Best Idea Yet, a weekly podcast and co-production with hosts Jack Crivici-Kramer and Nick Martell of the pop-business news show, The Best One Yet (TBOY). Each week, the dynamic duo, known for their upbeat humor and sharp business acumen, will delve into the fascinating, surprising, and unknown stories behind the world’s favorite cult-followed and fan-obsessed products, while providing business takeaways and insights along the way. The Best Idea Yet (TBIY) will debut early and ad-free on Wondery+ October 8, and will be available across all podcast platforms starting October 15.
The first episodes of TBIY dive into the stories of the Guatemalan mother who dreamed up the McDonald’s Happy Meal, a cobbler who designed the first Birkenstock sandal over two-hundred years ago in rural Germany, and the family who attempted to craft their own airplane and ended up inventing the Jacuzzi. Nick and Jack will take listeners on a journey through these unknown origin stories, covering iconic and viral products across fashion, food, technology, entertainment, and beyond. Come for the inspiring stories, stay for the business lessons, and leave with countless dinner party anecdotes.
Nick and Jack are the most dynamic business duo in podcasting, after meeting 17 years ago as college roommates. In 2011, while both working in finance, they started a secret side hustle: a daily newsletter called MarketSnacks that made business news more digestible. Their audience grew until they became the go-to millennial voices in finance, with frequent TV appearances and a daily podcast. In 2018, they sold MarketSnacks to Robinhood and continued sharing their daily stories as the Robinhood Snacks Daily podcast. The pair then spun-out the show, relaunching in 2022 as their own podcast The Best One Yet: The 20-minute daily pop-biz news show. After writing, hosting, and producing 1,500 episodes, they’ve identified the surprising origins of the products you’re obsessed with.
TBIY is the first co-production between Wondery and Nick and Jack after TBOY joined the Wondery network last year. This co-production is an example of Wondery’s ability to develop and craft exciting new shows in partnership with the top tier podcast talent in its network.
“From MarketSnacks to The Best One Yet to this latest endeavor, The Best Idea Yet, our goal has always been to make business stories captivating, accessible, and above all else, fun,” said Nick and Jack. “After covering thousands of businesses on our daily news show, we found a pattern: Consumer products are the celebrities of our generation — they have followings, personalities, and fame beyond reason — from Levi’s 501 jeans to Sriracha hot sauce, beloved products are the protagonists of our times. We found the specific products that aren’t just obsessively followed, but also have unbelievable origin stories. We’re thrilled to tell these stories with Wondery in this next chapter of our podcasting journey.”
The Best Idea Yet is the second Wondery and TBOY co-production.
About Wondery
Wondery, an Amazon company, is a podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich, and Business Wars, and distribution of hit partner shows Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023”, according to Podtrac, including Ghost Story, Exposed, and Stolen Hearts. Over 55 shows from Wondery have hit No. 1 on Apple Podcasts, including Scamfluencers and Stolen Hearts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized podcast listening experience, including access to its premium ad-free offering Wondery+. With Wondery+, fans experience early access, exclusive episodes, and ad-free listening.
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